CLIENT
ARNOLD AND GRAHAM
CATEGORY
ECOMMERCE STORE
TEAM
STEELZZ DEVELOPMENT
PRODUCT DURATION
1 WEEK
DEVELOPMENT
At Steelzz Development, we crafted a robust and conversion-driven online storefront for Arnold & Graham, a gold-filled jewelry brand, building their custom Shopify theme with precision to match their luxury aesthetic and user needs. We designed a streamlined, fast-loading architecture that highlights key selling points—best-quality gold-filled jewelry, a bold buy-one-get-one offer, free next-day delivery, and a "no tarnish" guarantee—to reinforce trust and drive conversions. The site features dynamic "Quick Add" product buttons for seamless shopping, a responsive product grid showcasing best-sellers, and promotional messaging consistently displayed across the header. A clear and concise FAQ section provides customer support cues, while fully integrated Shopify systems ensure reliable checkout, secure payment processing, and efficient inventory handling. All content is structured for strong SEO performance and user clarity, from clean headings to straightforward navigation.
PROBLEMS
Arnold & Graham needed a digital presence that matched the quality and exclusivity of their gold-filled jewelry. Without a strong e-commerce foundation, they risked losing customers to competitors with more polished, conversion-optimized stores. The challenge was to build a site that felt luxurious while also being fast, functional, and easy to shop.
SOLUTIONS
Steelzz Development delivered a custom Shopify theme designed to elevate Arnold & Graham's brand and drive sales. We created a clean, luxury-focused design that highlights their products, built-in bold promotional offers to encourage conversions, implemented fast-loading, mobile-responsive architecture for seamless shopping, and integrated all necessary Shopify features for smooth checkout and inventory management. The result is a polished, high-converting online store that positions Arnold & Graham as a premium jewelry destination.